The problem
Why the numbers never match
The pixel counts what it saw. Clakta counts what you sold.
- Pixel saw 3 of 6
Every platform claims the same sale
+231Ad dashboardsYour bankROAS isn't profit
Profit-$380
How it works
How Clakta ties the ad to the sale
Three steps, all automatic once your accounts are connected.
Collect
Connect your site, your ad accounts and your store or payment platform. Clakta pulls in the rest on its own.
Match
Every order goes back to the visit and the ad that came before it, and a sale counts only once.
Act
Dashboards, the Assistant, workflows and MCP read the same data, so everyone sees the same number.
Features
Everything that happens before the sale
From the first ad click to checkout, in one place.
- Multi-Touch Attribution
Know where your buyers come from
Order #4821Linen shirt ×1$199.90Cap ×2$90.00Total$289.90Summer collection+$289.90 - Real ROAS
See which ads pay for themselves, with real numbers
CampaignReal ROAS- Summer collection4.7×
- Brand search3.1×
- Broad audience0.8×
- Real time
Watch every visit as it happens
129 people on your site now- now
Austin
/checkout
- $289.90
Porto
Purchase
- now
São Paulo
/trail-runner
- Dashboards
Your metrics, your layout
Revenue
$48,290
12%
ROAS
3.4×
0.4
Revenue
- Privacy
Track without cookies
Privacy
- No cookies
- Anonymous IP
- Block bots
- Data regionEU
Bot blocked - Setup
Up and running in minutes
index.html<script src="https://cdn.clakta.com/script.js" data-id="YOUR_SCRIPT_ID" defer></script>InstalledReceiving events - Team
Built for the whole team
Members
ALM- AOwner
Ana
ana@acme.com
- LEditor
Leo
leo@acme.com
- MBilling
Mia
mia@acme.com
Weekly summary sent - A
Attribution
Switch the model, watch the credit move
Five attribution models over the same journey. Use the one that answers your question.
Meet Assistant
Ask a question the way you'd ask a colleague, and Assistant answers with the real data in your Clakta account. It can also make changes for you, but only after you approve them.
Automation and AI
Let the numbers do the work
Workflows act on their own when something changes, and MCP brings your data into the AI app you already use.
- Workflows
Pause what loses money, scale what sells
- MCP
Your data in Claude and ChatGPT
Use cases
Built for the way you sell
A store, a subscription or a course: Clakta understands how you sell.
Works with the platforms you already use
- Meta Ads
- Google Ads
- X Ads
- Pinterest Ads
- Snapchat
- Shopify
- Hotmart
- Kiwify
- Cakto
- Lemon Squeezy
- Dodo Payments
- Paddle
- Whop
- Superwall
- RevenueCat
- Gumroad
- WooCommerce
- BigCommerce
Questions we get a lot
Clakta shows you where your online business's sales come from. When you advertise on Meta, Google or Pinterest, each platform reports how many sales it drove, and the total rarely matches what actually landed in your bank account. Clakta follows each customer from the ad click to the purchase and ties the order to the right ad. You can then see which campaigns bring in money and which ones only spend it, and put your budget where the sales are.
Say someone lands on your store from a Meta or Google ad. Clakta records that campaign and click alongside everything the person does on your site. When they buy, the order goes back to the exact click that started it, so the revenue lands on the campaign that earned it.
Clakta's revenue comes from the same orders your store records, not from what a pixel managed to see. Each order arrives straight from your store or checkout with its status: a payment still pending doesn't count as revenue yet, and refunds and cancellations update the same order.
No. Keep your pixels and your ads exactly as they are. Clakta runs next to them and doesn't send anything back to the ad platforms, so their reports don't change.
No. Add the script to your site (we have videos walking through it) or install the Shopify or WooCommerce plugin. Connecting your ad accounts takes a couple of clicks, and most teams see their first data the same day.
Most likely. Clakta connects to Shopify, WooCommerce, BigCommerce, Paddle, Lemon Squeezy, RevenueCat, Hotmart and more, and the full list is on the integrations page. If yours isn't there, send your orders to the Orders API and they're attributed the same way.
The tracking script is small and loads asynchronously, so it never blocks your pages. It batches events and sends them in the background, well out of the way of anyone browsing your store.
Analytics tools tell you what happened on your site. Clakta connects that behavior to your ad spend and your real orders, so you can see which ads made you money and which ones only spent it.
Yes. The Free plan covers 10K events and 25 orders a month, and asks for no card. Upgrade when you outgrow it.
Your data is yours. We encrypt it in transit and at rest, store it in your region, and let you export or delete it whenever you want.